Everything your website needs to bring in work.
Five things worth looking for in any small business website, and how we build each one in.
A few of them you won't find with most web designers. Pick one to jump straight to it.
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Feature 1 of 5
Mobile
Why design your website for phones first?
We start every design on the phone first.
Somewhere between 60% and 73% of people now browse or search on a phone, depending on the study, so most of your customers will meet your business on a small screen.
We ensure that our best experience is designed and made for the mobile screen, and once we've got that perfect, we give it a proper redesign for laptops, desktops and tablets. That way it works beautifully across all devices.
Sources: Similarweb, Australian web traffic, 2026 BrightLocal, US local searches, 2026 Local Digital, 2026 Firewire, 2026
Included in every build
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Feature 2 of 5
Search & AI
How will people find you on Google and in AI search?
We structure your website for AI search and traditional Google search, at no extra cost.
With some web designers this costs extra, so it's always worth checking what's included and whether it covers the latest in technology.
At Dactyl Websites we want our customers to stay ahead of the curve and this is all included in our pricing.
We set your site up so Google, voice assistants and AI tools (like ChatGPT and Gemini) can easily find the right details about your business, with a clear structure that helps those searches reach you. Some of the things we focus on:
- Clear headings, titles, short descriptions and well-structured metadata. They're small things that make a big difference.
- Answers and FAQ. These now have a dual purpose. One to answer customers' questions, and two, it helps AI tools like ChatGPT, Gemini and others, making it easier for AI engines to find, and share. That's what answer engine optimisation (AEO) is.
- A sitemap (and a robots.txt file). Think of these as a friendly map of your website for Google and AI crawlers.
On the Pro package we keep going after launch, fine-tuning every two months and checking your business details across around 14 online directories, so your name, hours and service areas match everywhere.
To be honest with you, nobody can promise a top spot, and anyone who does is worth a gentle raised eyebrow. What we can promise is that your website gives Google and the AI tools everything they need to understand your business. There's more in our Search & AI guide if you'd like the detail.
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Feature 3 of 5
Dactyl Smart Form
What happens when a customer gets in touch?
Our unique Dactyl Smart Form will save you time and frustration, by providing your customers with a customised, multi-step form, to capture all the key details in one go.
We're all familiar with the frustrating back-and-forth phone tags and asking the same repetitive questions. Dactyl Smart Form will save you lots of time.
We sit with you to capture all the common questions, then customise the Smart Form to suit your business. That way your customers enjoy a smooth and user-friendly experience, and you get everything delivered to your inbox, with all the information that you need.
Your customer gets a friendly confirmation email too, so they know their enquiry has arrived safely.
You can see this in action on our Contact page. We welcome you to use it, even if it's just to say a friendly 'Hi' to test it out!
Available on Pro
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Feature 4 of 5
Business Pulse
How will you know your website is working?
Every month you'll get your Business Pulse, showing how your website and your wider online presence are going.
On the Essential package you'll get Pulse Lite, and on Pro you'll get the complete Business Pulse.
Your website is only half the picture. The other half includes your Google Business Profile, Apple Maps and other local directories. So with Business Pulse we look after your website and your wider online presence too.
Your website
- Enquiries, call taps and email taps, counted
- Health checks like page speed, SSL, spam protection and backups
- Your top pages, and the updates we've made
- Where your visitors came from, and what led to each enquiry Pro
- The paths people take through your website Pro
- A check every six to twelve months that your prices and timetables are still right Pro
Beyond your website
- A heads-up on new Google reviews, with a reminder to respond
- Your business details checked across around 14 directories, like Google Business Profile and Apple Maps Pro
- Directories worth adding Pro
If we're waiting on something from you, like new photos or updated documents, we keep track of it in your Business Pulse so nothing gets lost Pro.
Whenever we spot something that could be even better, we'll let you know and suggest what to do about it.
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Feature 5 of 5
Monthly Marketing Boost
What keeps your website fresh after it goes live?
Each month on Pro, we make something new for you to share.
Keeping your socials and website fresh takes time, and it's often the first thing to slip when you're busy looking after customers. So on the Pro package, we create a new piece of content for you each month, ready to use on your website, your socials or anywhere else you like.
Each month it's one of these:
- An article for your website, or as a document you can share
- A promotional graphic, like a flyer or poster made for social media
- A short animation or promo video, ready to post
- A strategic concept, an idea worth trying, like a seasonal promotion or an open day
You'll always see it first, and nothing goes out until you've given it the thumbs up. If there's something coming up, like a sale, a new service or a busy season, just let us know and we'll keep it in mind for that month's piece.
You won't find this with many web designers, and it's one of our favourite parts of the Pro package.
Included on Pro
